Fashion Fairy

Supply Chain Management

Looking at SaFaBeau’s (SFB) supply chain, our upstream suppliers involve Disc Manufacturer, Disc Processing Company as well as Webcam manufacturer. Downstream suppliers are the retailers.

Disc Manufacturer

We have less or no control over the supply details in this part of the value chain. Consequently, it becomes more important for us to build a tighter relationship and trust with the 1st tier supplier, the Disc Processing Company, who sources the CDs in order to ensure controls in cost, quality and timely delivery of our main material.

Disc Processing Company

As mentioned above, the Disc Processing Company sources CDs from Disc manufacturers and processes them with the specifications given by us into our Fashion Beauty CDs.

Webcam manufacturer

Our sources of webcams are Chinese factories due to their low costs and that our product requires little customization. However, there can be trust issues which needed to be closely monitored, as well as the purchasing quantity has to be large enough to achieve economy of scale.

Retailers

We aim for high visibility and easy accessibility when it comes to distribution such as electronic shops and convenient stores.



The following illustration shows SFB’s suppliers in more detail.

SFB Employees

Our engineers write the Fashion Beauty Software which is later on provided to the partnering disc processing company to be copied to CDs, the engineers also provide after-sale services for any technical questions our customers may have. There are also packaging and inspection personnel to inspect products delivered from the suppliers and to pack products as per customer requests, ie. Fashion Beauty Software only or Fashion Beauty Pack (incl. Webcam).

Disc Processing Co.

This part of the value chain plays a significant role in the product we sell. The Disc Processing Company copies the software to CDs, adds the stickers onto discs and packs them in CD cases. Stickers and CD cases are designed by SFB.

Packaging Co.

We use recyclable cardboard as the main packaging material for our products. From CD cases to Webcam box are environmental friendly.

Webcam Manufacturer

To make our product affordable and user-friendly, any webcam is applicable to our software. As a supplementary item in our Fashion Beauty Pack, lowering cost is the primary target in the negotiation with supplier. To achieve the cost target, we decide to buy in bulk and to use mass produced parts eg. Lens and spare parts. The only customization is the look of our webcam which makes the product stand out and justifies our pricing of the Fashion Beauty Pack at the same time.





Website

•   Our website: http://sandrathewu.blogspot.com/
•   Key words: SaFaBeau Fashion Fairy
•   We will hire a professional person to build our website.
• Put some pictures instead of words, like e-mail us  

      

    Through our website, customers can download the free software for thirty days and buy form that. We’ll always update the information of the fashion news and our software. And put some small games about the clothes let customers feel interesting that they are will to click further more about our website. If they stay longer on the website, they’ll have more chance to buy our software. If customers have problem and question they also can solve them on the website, we’ll have 24 hours services on the website.

Celebrity Endorsement

Emma Watson was born 15 April 1990. Now she is 20 years old and beautiful and glamorous. Not only she has beautiful face, but also she is smart very much. Her height is 5’ 7, and she has a slender figure.

Emma Watson just shot a well-known film that is Harry Potter. She is a good actress. And she has simple and natural temperament. Now Emma is the idol of young people.

Emma Watson is our ideal representative.

(The picture is from Coolchaser ,Graphics)

Product placement

This computer product is Fashion Fairy which we develop is selling at price $1,999, and we are going to place advertisement with different channels in order to allow everyone is able to notice it obviously, such as the home page on internet (Yahoo, Google, and so on,) and the TV shopping channel.

There will be a 30-day trial version on the network; you are capable of using it for free. Within 30 days in which you can fully use this product to match your own dress style. However after trial period, 30-day, ends, you have to pay for this product if you are interested in this product and also want to continue to use it. At that moment, we will give you a series of password to make you can keep using this merchandise. Meanwhile we will put ads in the shelves of 3C products in the entity store and shop; when people pass by the store or shop, they can easily see our advertisement of products.

About our company

International SaFaBuau Co., Ltd.

CEO - Sandra Wu
Product Research - Kate
Marketing-Vita
Quality control- Debby

In SaFaBeau, we define our core competences as follows.

l            Clear distinctive brand proposition that focuses on closely-defined customer group, i.e. fashion-related industry.

l            Employees who are competent in both technological skills and fashion designs

Given the core competences, we are able to achieve the following competitive advantages.

l            Consumer Confidence: Clear brand proposition coupled with competent staff show the professionalism and increases consumer confidence in our products and services.

l            Effectiveness: Ability to design and implement systems and software that effectively link to external fashion updates (news, magazines etc.).

l            Efficiency & Flexibility: Ability to design and deliver a user-friendly “customer interface” that can also be personalized to offer efficiency and flexibility at the same time.

l            Quality & Reliability: Skills in fashion allow us to provide after-sales services to our clients and not having to rely on external party to perform the service. It gives us better control of service quality and increases reliability.

Brand Alliance

SaFaBeau has decided to form a cause-brand alliance with Tzu Chi Foundation to aid those who lost their homes, families and abilities to make a living from the floods caused by Typhoon Morakot.

Our company targets not only the luxurious fashion clienteles, but also usual clothing market too. The reason for forming alliance with Tzu Chi Foundation to help out Aborigines and people, especially children living in the mountain areas for clothing is that it is well-known, highly recognized and has the most volunteers to distribute help and assistance to those in need.

As winter approaches, it is the basics that everyone should have at least some warm clothes to get them through the windy and chilling weather. Therefore, from now til April 2011, 50% of every “Fashion Fairy” set purchased will be donated to Tzu Chi Foundation to buy clothing and basic commodities for the victims in Typhoon Morakot.