CEO - Sandra Wu
Product Research - Kate
Marketing-Vita
Quality control- Debby
In SaFaBeau, we define our core competences as follows.
l Clear distinctive brand proposition that focuses on closely-defined customer group, i.e. fashion-related industry.
l Employees who are competent in both technological skills and fashion designs
Given the core competences, we are able to achieve the following competitive advantages.
l Consumer Confidence: Clear brand proposition coupled with competent staff show the professionalism and increases consumer confidence in our products and services.
l Effectiveness: Ability to design and implement systems and software that effectively link to external fashion updates (news, magazines etc.).
l Efficiency & Flexibility: Ability to design and deliver a user-friendly “customer interface” that can also be personalized to offer efficiency and flexibility at the same time.
l Quality & Reliability: Skills in fashion allow us to provide after-sales services to our clients and not having to rely on external party to perform the service. It gives us better control of service quality and increases reliability.
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