About our company

International SaFaBuau Co., Ltd.

CEO - Sandra Wu
Product Research - Kate
Marketing-Vita
Quality control- Debby

In SaFaBeau, we define our core competences as follows.

l            Clear distinctive brand proposition that focuses on closely-defined customer group, i.e. fashion-related industry.

l            Employees who are competent in both technological skills and fashion designs

Given the core competences, we are able to achieve the following competitive advantages.

l            Consumer Confidence: Clear brand proposition coupled with competent staff show the professionalism and increases consumer confidence in our products and services.

l            Effectiveness: Ability to design and implement systems and software that effectively link to external fashion updates (news, magazines etc.).

l            Efficiency & Flexibility: Ability to design and deliver a user-friendly “customer interface” that can also be personalized to offer efficiency and flexibility at the same time.

l            Quality & Reliability: Skills in fashion allow us to provide after-sales services to our clients and not having to rely on external party to perform the service. It gives us better control of service quality and increases reliability.

Brand Alliance

SaFaBeau has decided to form a cause-brand alliance with Tzu Chi Foundation to aid those who lost their homes, families and abilities to make a living from the floods caused by Typhoon Morakot.

Our company targets not only the luxurious fashion clienteles, but also usual clothing market too. The reason for forming alliance with Tzu Chi Foundation to help out Aborigines and people, especially children living in the mountain areas for clothing is that it is well-known, highly recognized and has the most volunteers to distribute help and assistance to those in need.

As winter approaches, it is the basics that everyone should have at least some warm clothes to get them through the windy and chilling weather. Therefore, from now til April 2011, 50% of every “Fashion Fairy” set purchased will be donated to Tzu Chi Foundation to buy clothing and basic commodities for the victims in Typhoon Morakot.

Features of Fashion Fairy

Our brand personality can be said to be excitement which represents all the imaginative, cheerful and trendy elements to it. It is believed to fit the relatively busy lifestyle of students and office ladies nowadays to start fresh and get dressed easily for all occasions.

“Fashion Fairy” is a clothing arranging software and that our main target being female clients, the packaging will integrate sweetness and stylish looks! Following up from the color schemes on the user interface, colors used will be softer and more gentle with some sparks as contrast giving it a smart presentation.

The Ideas of creat this product

Our product will give those people who don’t know what to wear and stand in front of the closet for a long time a big help. This Fashion Fairy will match several sets of your clothes then you can chose from the top five. It’s more convenience and safe your time for the hurry morning. It’s like a litter helper. If you have this Fashion Fairy, you’ll have the own dressing designer in your house. Also if you have some questions about the clothes or dressing, just mail us, our profession designers will answer you the questions.     

Those who have no idea about wearing, fashion are their live, and want to be cool on your dressing are our target consumers. No matter how old, what job, male or female they are. But our main consumer is teenager that between sixteen and twenty-four.

The value addedness of this software is that it can help you improve your dress sense. Some individuals do not have very strong concept and ideas for clothing and thus, they might fail to dress properly for occasions. For example, failure in dressing correctly may cause unsuccessful interviews or poor interpersonal relationships resulting in low self esteem.

If you use our product, it can help to increase your self confidence. The above factors

mentioned above are the value added to our customers. They can in turn be more successful in their career and will also be able to present themselves better in public.

About our Product - Fashion Fairy

Creat your own style!

  Fashion Fairy, a software, is computer program to advice people what to wear to that day, first all your clothes taken with the camera, then each clothes with a scanner to scan to your computer. So with the computer for you to wear that day, if you are still confused about how to outfit, we have to design a system in our software, please type what you wear or outfit in key word, computer will appear to the outfit, there are many categories inside ,so this software is very convenient. 

Introduction

First you'll see this picutre before you enter.

After you enter, you can click the button below this

page.

Here are the buttons.
My closet : Before you use this software, you have to use our camara to input your clothes. Then your clothes will be in the "My closte."

Topic: You can choose one topic depend on that day. There are, shopping, school, date,sport and party.

DIY: If you don't like the that we choose for you, then you can mach by yoursulf.

Accessories: You can input you accessories.

If you choose the topic, it will shows on the left.

 Chose one topic then five sets of clothes will shows up.

                                                                                       If you choose DIY, we'll give you somesuggestion.